At Idaho Orthodontics, you are more than a patient, you are part of the family. Your comfort is our #1 priority.
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Last updated: August 10, 2026
Idaho Orthodontics ("Idaho Orthodontics," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit idortho.com, submit a Website form, request a callback or appointment, interact with our online content, or otherwise communicate with us about the Website (collectively, the "Website").
The Website supports Idaho Orthodontics locations in Pocatello, Blackfoot, Chubbuck, Soda Springs, and Malad, Idaho. This Policy applies to Website-related information. It does not describe every way we handle patient records in connection with orthodontic care, billing, or healthcare operations.
Idaho Orthodontics is an orthodontic practice. Information that we receive or maintain as a healthcare provider may be protected health information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA") or other health-privacy laws. When HIPAA applies, our Notice of Privacy Practices, rather than this Website Privacy Policy, describes how we may use and disclose PHI and how patients may exercise HIPAA rights.
This Website Privacy Policy does not replace the Notice of Privacy Practices. If the two documents conflict concerning PHI, the Notice of Privacy Practices controls to the extent required by law. The Notice currently posted on the Website is effective February 16, 2026. You may request a paper copy from our office.
The Website, callback form, and ordinary email are not appropriate for urgent concerns or detailed medical information. Please provide only information reasonably necessary for us to respond. Do not include a complete medical history, Social Security number, financial-account details, or other highly sensitive information in the Website message field.
We may collect information that you choose to provide, including:
The Website links to a downloadable Authorization for Release of Protected Health Information and Medical Records. The blank form itself is hosted on the Website, but completed forms and patient records should be delivered only through a method approved by our office.
If you provide information about another person, including a child or dependent, you represent that you are authorized to do so. Parents and legal guardians may submit information on behalf of minors in their care.
When you use the Website, we and our service providers may automatically collect information such as:
The information available to us depends on your device, browser, settings, consent choices, and the technologies active on the page you visit.
We may receive information from parents or guardians, dentists and other healthcare providers, referral sources, insurers, payment and financing providers, service providers, advertising and analytics partners, social-media platforms, review sites, publicly available sources, and other people who contact us on your behalf. Healthcare information received in connection with care may be governed by our Notice of Privacy Practices.
We may use personal information to:
Submitting a Website form asks us to respond to the request. It does not by itself authorize automated or prerecorded marketing calls or texts when separate consent is required by law.
Cookies are small files stored on a browser or device. The Website and its providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate forms, remember settings, measure traffic, understand interactions, attribute inquiries, prevent misuse, and evaluate or deliver advertising.
Based on the Website configuration reviewed as of the Last updated date, the Website uses or may use:
These providers may collect or receive an IP address, device and browser information, page activity, cookie or advertising identifiers, referral information, and related technical data under their own terms and privacy notices. Provider information is available from Google, Meta, Webflow, Vimeo, and Embedly.
Third-party tags may change over time. A service listed above may not be active on every page or for every visitor.
You can use browser settings to block or delete cookies. Doing so may affect Website features. Provider-specific controls may include:
Opt-outs may be browser-, device-, or account-specific and may not stop contextual advertising or essential measurement. Where required by applicable law and supported by our systems, we will process a recognized opt-out preference signal, such as Global Privacy Control, as a request to opt out of applicable sale, sharing, or targeted advertising for the browser or device sending the signal.
We may disclose personal information to:
Where PHI is involved, uses and disclosures are governed by HIPAA, our Notice of Privacy Practices, and other applicable law.
We do not sell personal information for money. We use analytics, advertising, and pixel technologies. Some U.S. state privacy laws define "sale," "sharing," or "targeted advertising" broadly enough to include certain disclosures of identifiers and Internet activity to advertising or analytics partners, even when no money is exchanged.
Where those laws apply, you may request to opt out by using the controls described in Section 7 or by contacting us with "Website Privacy Opt-Out" in the request. We do not knowingly sell or share for targeted advertising the personal information of children under 16.
We retain information for as long as reasonably necessary for the purposes described in this Policy, including to respond to requests, coordinate consultations and care, administer patient and payment relationships, maintain healthcare and business records, resolve disputes, secure our systems, enforce agreements, and comply with law.
Retention periods vary based on the type of information, the relationship involved, legal and professional recordkeeping requirements, security needs, and whether information is needed for an ongoing or anticipated claim. PHI is retained under applicable healthcare recordkeeping requirements and our internal policies. We may retain aggregated or deidentified information that no longer reasonably identifies an individual. Backup copies may remain for a limited period under routine backup processes.
We use reasonable administrative, technical, and physical safeguards designed to protect information. No Internet transmission, ordinary email, Website form, or electronic storage system is completely secure, and we cannot guarantee absolute security.
Use care when sending information electronically. If you believe information submitted to us has been compromised, contact us promptly. For sensitive patient communications, ask our office which communication method is appropriate.
You may:
We may still send non-promotional communications related to a callback, consultation, appointment, care, payment, safety issue, legal notice, or existing relationship.
Depending on where you live and subject to applicable exceptions, you may have the right to request that we:
To submit a Website privacy request, contact us using Section 20 and describe the request. We may need to verify your identity and authority. If an authorized agent submits a request, we may require proof of authorization and, where permitted, direct verification from the individual.
We will not unlawfully discriminate against you for exercising an applicable privacy right. If we deny a request and applicable law provides an appeal right, you may appeal by contacting us and clearly identifying the request as a "Privacy Appeal."
These rights are not absolute. We may retain or decline to disclose information when permitted or required for healthcare, security, fraud prevention, recordkeeping, legal compliance, the rights of others, or another lawful reason. Requests concerning PHI are handled under the rights and procedures in our Notice of Privacy Practices.
Our Notice of Privacy Practices explains patient rights concerning PHI, including rights to request access, an amendment, an accounting of certain disclosures, restrictions, alternative communications, and breach notification, subject to applicable law.
For questions or complaints concerning PHI, use the compliance contact in Section 20. You may also submit a complaint to the U.S. Department of Health and Human Services. We will not retaliate against you for making a good-faith privacy complaint or exercising a legal right.
Some browsers transmit "Do Not Track" signals, but there is no uniform standard for responding to them. The Website does not currently respond to Do Not Track signals in a standardized way. This is separate from recognized opt-out preference signals described in Section 7.
Our orthodontic services often involve children, and a parent or guardian may use the Website to request a callback or appointment for a child. The Website is directed to parents, guardians, adults, and general audiences; it is not designed for a child under 13 to use independently.
We do not knowingly collect personal information online directly from a child under 13 without appropriate parental involvement or authorization. If you believe a child submitted information without a parent or guardian's authorization, contact us so we can review the submission and take appropriate action. This section does not limit our handling of patient records as permitted by healthcare law.
The Website may link to or embed Google Maps, Google reviews, Vimeo, Embedly, Facebook, Instagram, TikTok, YouTube, or other external services. We do not control those services. Information you provide directly to an external service is governed by that service's privacy notice and terms.
When you interact with our pages on a social-media platform, both we and the platform may receive information about that interaction. Embedded content may allow the external provider to collect technical or interaction information as if you visited the provider directly.
We use patient testimonials, reviews, photographs, videos, or before-and-after images only as permitted by applicable law and, where required, appropriate authorization or consent. Publicly posting a review directly to a third-party platform makes the review subject to that platform's rules. Please avoid including sensitive health information in a public review.
We may update this Privacy Policy from time to time. We will post the revised version and update the Last updated date. Changes are effective when posted unless otherwise stated. If required by law, we will provide additional notice or obtain consent.
For Website privacy questions or requests, contact our primary office:
Idaho Orthodontics
625 E Alameda Road Pocatello, ID 83201
Phone: 208-237-0005 Website callback form: idortho.com/#request-appointment
For questions or complaints concerning PHI or the Notice of Privacy Practices, the currently published Notice directs patients to the following contracted compliance contact:
Compliance Hotline: 800-910-6719 Email: Compliance@sdbmail.com Mail: 1610 54th Avenue North, Suite 205, Nashville, TN 37209
This compliance contact is provided through a contracted administrative service provider. It does not mean that SDB operates the Idaho Orthodontics Website or owns the Idaho Orthodontics practice.
Please do not include detailed medical information, financial-account information, government identifiers, or other highly sensitive information in an ordinary Website message or email.